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Evelyn

Recent Posts by this Author

Legal
EU Market Entry: What US Brands Get Wrong About European Localization
Evelyn
September 25, 2015
Legal
How to Choose the Right Partner for China Market Entry
Evelyn
September 25, 2015
Marketing
The Hidden Risks of Expanding to China (And How to Navigate Them)
China's market is massive. So are the mistakes companies make entering it. From IP exposure to compliance landmines - we broke down the risks US businesses rarely see coming, and exactly how to navigate them. 📖 Read it here.
Evelyn
September 25, 2015
Marketing
The China Opportunity: Why Global Brands Still Can't Ignore the World's Largest Market
Our latest article explores the real opportunities in China right now, and why language & localization is the first investment that makes everything else possible.
Evelyn
September 25, 2015

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